What is responsive web design and why it's important

Responsive design is an approach to web development that ensures a good experience for website visitors, regardless of the device they are using to view it. As more and more web traffic is shifting from desktop to mobile, the importance of a good experience on a responsive website continues to grow. A responsive website has a flexible layout that will adjust to fit the screen size it is viewed on.

Think of content on a responsive website like water: when you pour it into a cup, it becomes the shape of a cup. When you pour it into a bottle, it becomes the shape of the bottle.

Is my website responsive?

Its super easy to check if your website is responsive. Simply open your site on a mobile device and if the content adapts to fit the screen, you’re good to go. On the other hand, if your content looks a bit wonky or if you have to scroll or zoom to easily and comfortably use it, then unfortunately your site isn’t responsive.

Not only does an unresponsive website create a poor experience for visitors, who will be much more likely to bounce, it negatively affects how Google views your site and can seriously hurt your search engine rankings. Google is always looking to provide its users with the best content experience. You can have amazing content but if your website isn’t responsive, people are less likely to want to view it.

Ok, my website isn’t responsive. What should I do?

If you find your website isn’t responsive, its very important to start thinking about building a new site. Google has required responsive or mobile friendly design in its SEO signals for some years now, so if your site isn’t responsive, it is likely that it’s quite old and probably overdue an upgrade.

Get in touch with Django and we can chat about your business needs and come up with an easy, affordable and pain-free plan to upgrade your site. Web design need not be expensive or complicated and at Django, we specialise in using language you can understand.