Have you ever felt like you're shouting into the void when trying to promote your business online? Well, you're not alone. These days, getting your message across can feel like trying to be heard at a rock concert. But fear not! There's a powerful tool that can help you cut through the noise and reach your audience effectively: content marketing.

Let's face it: the New Zealand construction industry isn't what it used to be. According to the latest BDO Construction Sector Report, only 37% of construction business leaders feel optimistic about the economy. Many are grappling with increased competition and tighter profit margins, and nearly half are unsure if they'll have enough work beyond the next six months​ (BDO New Zealand)​​.

Did you know nearly half of all Google searches aim to find local information? For businesses in New Zealand, leveraging local SEO is crucial for attracting customers in your vicinity. Local SEO optimises your online presence to increase visibility in local search results, helping you connect with potential customers when they need your products or services.

Imagine you walk into a bustling Kiwi cafe, the aroma of freshly brewed coffee mingling with the lively chatter of locals. Now, think about your website as that café, a digital space where customers can feel the vibe, connect with your brand, and get exactly what they need.

Did you know that tourism in New Zealand generated a staggering $37.7 billion from visitor spending in 2023, contributing 6.2% to the national GDP? As the industry rebounds post-pandemic, a robust online presence is more crucial than ever for tourism operators and providers aiming to attract international and domestic tourists.

Picture this: it's a typical Dunner Stunner day, and your local competitors are barely getting by with sporadic foot traffic and minimal online presence. Meanwhile, your business is booming, your website is a hub of activity, and your phone won’t stop ringing. How did you get here? The secret weapon—cutting-edge SEO practices that put your business right in front of eager customers.

Ever wondered why that dodgy old website isn't bringing in the big jobs? You’re not alone. Many New Zealand tradies are masters of their craft but are missing out on new business because their online presence is, well, a bit rough around the edges.

If you're running a small business, you've probably heard about content marketing and how it's crucial for attracting and keeping customers. But when you're on a tight budget, knowing where to start is hard.

Don't worry—we've got you covered. In this article, we'll explore affordable content marketing strategies for small businesses to maximise their efforts without breaking the bank.

The New Zealand construction industry is facing unprecedented challenges, with a recent survey showing a 20% decline in new project starts. But amidst the slowdown, there's a silver lining: the power of digital marketing to keep your projects rolling.

The time is now for tourism businesses to prepare. Here are five digital hacks every tourism business should know before the border reopens, to ensure they are ready to attract visitors.

As more and more web traffic is shifting from desktop to mobile, the importance of a good experience on a responsive website continues to grow. A responsive website has a flexible layout that will adjust to fit the screen size it is viewed on.